Primarily it is the synergy of essential fatty acids found in Flax seed oil and sulphur protein combined using our proprietary delivery system and blend that makes Buddy Custard unique and effective for dog wellness. We created our dog wellness product directly from the research of Dr. Joanna Budwig. She was a biochemist and cancer specialist with a special interest in essential fats. Budwig’s protocol is based on the theory that when the proteins and omega 3 fatty acids interact, the resulting essential fatty acids become more water soluble and more easily absorbed by the cell membranes. She discovered that all cells, healthy or not, improved. More detailed information on this can be found below!